AXM was named a winner in the Digital Innovation Track of the 2025 Global Call for the Creative (Orange) Economy, led by the United Nations Industrial Development Organization (UNIDO) through its Investment and Technology Promotion Office in Bahrain.
The Orange Economy includes industries built on culture, creativity, and intellectual property. Around the world, these sectors are increasingly recognized as central to economic growth, digital transformation, and industrial policy.
UNIDO’s Digital Innovation Track highlights solutions that strengthen how creative work is managed, protected, and brought to market in a rapidly evolving digital landscape. The emphasis is on durable systems that support transparency, cross-border coordination, and responsible technology use.
AXM focuses on improving how intellectual property is governed as it moves across platforms, jurisdictions, and AI systems. The objective is to clarify rights, make licensing more consistent, and make royalty flows more transparent for creators, estates, and institutions.
Recognition as a 2025 award winner in this category reflects alignment with broader priorities shaping the global creative economy, including:
Strengthening digital foundations for cultural industries
Supporting responsible use of intellectual property in AI development
Improving clarity in cross-border licensing and revenue distribution
Recognizing authorship as part of the modern economic infrastructure
UNIDO’s mandate centers on inclusive and sustainable industrial development. The growing attention to creative IP within that framework signals the extent to which digital governance has become integral to cultural sectors.
AXM’s work most directly aligns with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure), SDG 10 (Reduced Inequalities), and SDG 16 (Peace, Justice and Strong Institutions) by strengthening economic participation, digital infrastructure, equitable rights management, and institutional transparency within the global creative economy.
This award situates AXM within that international conversation about how the next generation of creative infrastructure is built.
